Title: Business Communication: Developing Leaders for a Networked World (4th Edition)
Authors: Peter Cardon
Publisher: McGraw-Hill Education; 4th edition (January 23, 2018)
Description:
“Business Communication: Developing Leaders for a Networked World” by Peter Cardon offers a comprehensive exploration of communication principles and practices essential for success in today’s interconnected business environment. In this 4th edition, Cardon equips readers with the knowledge and skills needed to effectively navigate communication challenges and opportunities in a networked world. The book covers a wide range of topics, including interpersonal communication, team communication, intercultural communication, digital communication, and ethical considerations. Through engaging examples, real-world case studies, and practical exercises, readers learn how to craft persuasive messages, build strong relationships, and leverage communication technologies for strategic advantage. With updated content reflecting the latest trends and technologies, this edition remains relevant for students, professionals, and leaders seeking to enhance their communication competencies in a dynamic business landscape. Whether you’re a student studying business communication or a practitioner looking to refine your skills, this book serves as an invaluable resource for developing leadership capabilities in today’s networked world.