Title: Business Analytics, 4th Edition
Authors: James R. Evans, David L. Olson
Publisher: Pearson; 4th edition (May 15, 2023)
Description:
In the 4th edition of “Business Analytics,” authored by James R. Evans and David L. Olson and published by Pearson, readers are introduced to the fundamental principles and applications of business analytics. This edition offers a comprehensive overview of analytical techniques and methodologies used to extract insights from data and inform strategic decision-making in various business contexts. Evans and Olson cover key topics such as data visualization, predictive modeling, and optimization, providing clear explanations and real-world examples to illustrate concepts. With updated content reflecting the latest trends and technologies in the field of analytics, this edition equips students and professionals with the skills necessary to analyze data effectively and drive business performance. Whether you’re a student studying analytics or a business professional seeking to enhance your analytical capabilities, “Business Analytics” serves as an invaluable resource for mastering analytical techniques and leveraging data to achieve business objectives.