Title: Business (1st Edition)
Authors: Robert J. Hughes, Jack R. Kapoor, William M. Pride, R. Glenn Hubbard, Lawrence J. Gitman, Carl McDaniel
Publisher: Cengage Learning Canada Inc.
Description: “Business” by Robert J. Hughes, Jack R. Kapoor, William M. Pride, R. Glenn Hubbard, Lawrence J. Gitman, and Carl McDaniel offers a comprehensive overview of essential business concepts and practices. Published by Cengage Learning Canada Inc., this textbook covers fundamental topics such as business ethics, entrepreneurship, management, marketing, finance, and operations management. With contributions from multiple authors, the book provides a diverse and holistic perspective on the world of business, incorporating insights from various disciplines and industry experiences. Through case studies, examples, and practical applications, readers gain a deeper understanding of key business principles and learn how to apply them in real-world scenarios. Whether you’re a student studying business administration, an aspiring entrepreneur, or a professional seeking to enhance your business knowledge, this book serves as a valuable resource for building a strong foundation in business management. With its engaging writing style, comprehensive coverage, and emphasis on practical relevance, “Business” equips readers with the skills and knowledge necessary to succeed in today’s dynamic business environment.