Title: Becoming Rhetorical: Analyzing and Composing in a Multimedia World (with MLA9E & APA7E Updates) (1st Edition)
Authors: Jodie Nicotra, Aaron M. Moe, Kirt H. Wilson
Publisher: Cengage Learning; 1st edition (January 1, 2022)
Description:
“Becoming Rhetorical: Analyzing and Composing in a Multimedia World” offers a dynamic exploration of rhetoric in the context of contemporary multimedia communication. Authored by Jodie Nicotra, Aaron M. Moe, and Kirt H. Wilson, this 1st edition provides students with the tools and strategies to navigate and create persuasive messages across various digital platforms.
The book covers key concepts in rhetoric, including audience analysis, rhetorical appeals, argumentation, visual rhetoric, and digital literacy. It integrates insights from traditional rhetorical theory with contemporary examples and case studies from diverse media sources.
With its focus on practical application, this edition equips students with the skills to critically analyze and compose persuasive messages in today’s multimedia landscape. It also includes updates to MLA9E and APA7E citation styles, ensuring students are prepared to cite sources accurately and ethically in their writing.
Whether used in introductory rhetoric courses or multimedia composition courses, “Becoming Rhetorical” serves as an invaluable resource for students seeking to enhance their rhetorical awareness and proficiency in digital communication.