Title: Advertising & IMC: Principles and Practice, 11th Edition (What’s New in Marketing)
Authors: Sandra Moriarty, Nancy Mitchell, William D. Wells
Publisher: Pearson
Description: “Advertising & IMC: Principles and Practice,” now in its 11th edition, offers a comprehensive overview of advertising and integrated marketing communications (IMC). Authored by Sandra Moriarty, Nancy Mitchell, and William D. Wells, this textbook provides a thorough examination of the principles, strategies, and practices involved in creating effective advertising campaigns and implementing IMC plans. The 11th edition explores the latest developments in advertising and marketing, including digital marketing, social media advertising, and data-driven marketing approaches. With a focus on real-world examples, case studies, and contemporary industry trends, the book equips students with the knowledge and skills needed to excel in today’s dynamic advertising landscape. Whether you’re a student studying marketing or a practitioner seeking to stay updated with the latest practices and trends, this edition serves as an invaluable resource for understanding and implementing advertising and IMC principles in practice. Published by Pearson, this edition upholds the publisher’s reputation for delivering high-quality educational materials in marketing and advertising.