Title: International Business: Competing in the Global Marketplace 12th Edition
Authors: Charles W. L. Hill, G. Tomas M. Hult
Publisher: McGraw-Hill Education
Description:
“International Business: Competing in the Global Marketplace” in its 12th edition, authored by Charles W. L. Hill and G. Tomas M. Hult, provides a comprehensive overview of the complexities and dynamics of global business operations. Published by McGraw-Hill Education, this textbook offers a thorough examination of key concepts, theories, and practices essential for understanding international business environments. Covering topics such as globalization, cross-cultural management, international trade, and foreign direct investment, the book equips students with the knowledge and skills needed to navigate the challenges and opportunities of the global marketplace. With real-world examples, case studies, and interactive exercises, students gain insights into the strategies and practices of successful multinational corporations. Whether studying international business as part of a degree program or seeking to expand global business acumen, this textbook serves as a valuable resource for students, educators, and professionals alike.