Title: Business Analytics (2nd Second Edition)
Summary:
The second edition of “Business Analytics” provides an in-depth exploration of the methodologies, tools, and applications essential for leveraging data in the modern business landscape. From descriptive analytics to predictive modeling and prescriptive analytics, this book equips readers with the knowledge and skills needed to extract actionable insights from data and make informed decisions. Through practical examples and case studies, it demonstrates how analytics can drive value creation, improve operational efficiency, and enhance strategic decision-making across various industries.
About the Author:
James R. Evans, the author of “Business Analytics,” is a distinguished professor and leading authority in the fields of operations management and analytics. With a wealth of experience in academia and industry, Evans brings a unique blend of theoretical rigor and practical relevance to his work. He has authored numerous influential publications and textbooks, earning him recognition for his contributions to the advancement of business analytics education and research.
Publisher:
The book is published by Pearson