Title: Small Business Management: An Entrepreneur’s Guidebook, 8th Edition
Authors: Mary Jane Byrd, Leon C. Megginson
Publisher: McGraw-Hill Education
Description:
“Small Business Management: An Entrepreneur’s Guidebook” provides a comprehensive and practical overview of the principles and practices essential for success in small business ventures. Authored by Mary Jane Byrd and Leon C. Megginson, this 8th edition combines theoretical foundations with real-world insights to equip aspiring entrepreneurs with the knowledge and skills needed to effectively manage small businesses. Covering topics such as entrepreneurship, strategic planning, marketing, operations, and financial management, the book offers actionable strategies and tools for navigating the challenges of small business ownership. Through case studies, examples, and interactive exercises, readers gain valuable insights into entrepreneurship and learn how to apply key concepts in their own ventures. Whether used in entrepreneurship courses or as a reference for small business owners, this edition of “Small Business Management” serves as an invaluable guidebook for anyone seeking to start, manage, or grow a successful small business.