Title: Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition, 16th Edition
Author: Fred R. David, Forest R. David
Publisher: Pearson
Description:
In “Strategic Management: A Competitive Advantage Approach”, 16th Edition, Fred R. David and Forest R. David provide a comprehensive framework for understanding and implementing strategic management practices in a global context. This edition focuses on concepts that help organizations gain and sustain a competitive advantage in today’s dynamic business environment. Through a blend of theory and real-world examples, the authors explore topics such as industry analysis, internal and external environment assessments, strategy formulation, implementation, and evaluation. With its global perspective, this edition addresses the complexities of managing businesses in diverse cultural, economic, and regulatory settings. Whether you’re a student of business or a practitioner seeking strategic insights, this textbook equips you with the knowledge and tools necessary to navigate the complexities of strategic management and drive organizational success.