Title: Marketing 6th Edition
Summary:
Content Overview:
“Marketing,” authored by Dhruv Grewal and Michael Levy, presents a comprehensive exploration of marketing principles, strategies, and practices essential for success in today’s dynamic business environment. This sixth edition delves into key marketing concepts such as consumer behavior, market segmentation, product development, pricing strategies, promotion, and distribution channels. Through real-world examples, case studies, and contemporary applications, the book provides readers with actionable insights and practical tools to navigate the complexities of modern marketing. With a focus on both traditional and digital marketing approaches, this edition equips students, professionals, and entrepreneurs with the knowledge and skills needed to excel in the field of marketing.
Authors:
Authors: Dhruv Grewal and Michael Levy are respected scholars and educators in the field of marketing. Dhruv Grewal holds the Toyota Chair in Commerce and Electronic Business and is Professor of Marketing at Babson College. Michael Levy is the Charles Clarke Reynolds Professor of Marketing Emeritus at Babson College. Both authors have extensive experience in academia and industry, and their expertise spans various areas of marketing, including retailing, branding, and consumer behavior. They are widely recognized for their contributions to marketing education and research.
Publisher:
Publisher: The book is published by McGraw-Hill Education