Title: Business Communication: Process & Product, 9th Edition
Authors: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
Description: “Business Communication: Process & Product, 9th Edition” offers a comprehensive guide to effective business communication strategies and practices. Authored by Mary Ellen Guffey and Dana Loewy, this edition provides insights into the process and product of business communication in various contexts. The textbook covers essential topics such as written and oral communication, interpersonal skills, intercultural communication, and digital communication technologies. Through practical examples, real-world case studies, and interactive exercises, students learn how to communicate effectively in professional settings, build strong relationships, and achieve their communication goals. The ninth edition also addresses emerging trends and technologies shaping the field of business communication, ensuring its relevance in today’s dynamic business environment. Whether you’re a student studying business communication or a professional seeking to enhance your communication skills, this textbook serves as an invaluable resource for mastering the art of effective communication in the business world.