Media Today: Mass Communication in a Converging World (7th Edition)
Summary: “Media Today: Mass Communication in a Converging World” offers a comprehensive exploration of mass communication in the digital age. This seventh edition provides an in-depth analysis of the evolving media landscape, covering key topics such as media convergence, digital platforms, social media, and the impact of new technologies on communication practices. The book examines the role of media in society, including its influence on culture, politics, and economics, while addressing contemporary issues such as fake news, media ethics, and globalization. With updated examples, case studies, and discussion questions, the text engages students in critical thinking about the complexities of media in today’s interconnected world. Whether you’re a student studying mass communication or a media practitioner navigating the digital realm, this edition serves as an indispensable resource for understanding the dynamics of modern media.
Author Information: The authors of “Media Today: Mass Communication in a Converging World” are likely experienced scholars or practitioners in the field of mass communication.
Publisher: SAGE Publications, Inc.
Publication Year: 2018
ISBN-10: 1544316942
ISBN-13: 978-1544316949