Title: BASIC MARKETING: A Marketing Strategy Planning Approach, 19th Edition
Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy
Publisher: McGraw-Hill Education
Description: “BASIC MARKETING: A Marketing Strategy Planning Approach, 19th Edition” provides a comprehensive and strategic approach to understanding marketing principles and practices. Authored by William D. Perreault Jr., Joseph P. Cannon, and E. Jerome McCarthy, this edition emphasizes the importance of strategic planning in developing successful marketing strategies. The book covers fundamental marketing concepts such as market analysis, consumer behavior, segmentation, targeting, positioning, and the marketing mix. With its practical examples, case studies, and real-world applications, students gain a deep understanding of how marketing strategies are developed and executed in today’s dynamic business environment. Additionally, the 19th edition incorporates the latest trends and developments in marketing, including digital marketing strategies, social media marketing, and ethical considerations. Whether you’re a student studying marketing or a marketing professional seeking to enhance your skills, this textbook serves as an invaluable resource for mastering the strategic aspects of marketing.