Title: International Business, 2nd Edition
Authors: Michael Geringer, Jeanne M. McNett, Michael S. Minor, Donald A. Ball
Publisher: McGraw-Hill Education
Description:
The 2nd Edition of “International Business” by Michael Geringer, Jeanne M. McNett, Michael S. Minor, and Donald A. Ball offers a comprehensive exploration of the complexities and dynamics of global business operations. This edition provides a thorough understanding of the theories, frameworks, and practices essential for conducting business in an international context. The book covers key topics such as global market entry strategies, international trade and investment, multinational corporations, global supply chain management, and cultural considerations in global business. Additionally, it delves into emerging trends such as digital globalization, sustainability, and geopolitical risks. Through real-world examples, case studies, and interactive exercises, the authors equip readers with the knowledge and skills necessary to navigate the challenges and opportunities of international business successfully. Whether you’re a student studying international business or a practitioner in the field, this edition serves as an invaluable resource for understanding the complexities of conducting business in a globalized world.