Title: Marketing for Tourism, Hospitality & Events: A Global & Digital Approach, First Edition
Authors: Simon Hudson, Louise Hudson
Publisher: Sage Publications Ltd
Description: “Marketing for Tourism, Hospitality & Events: A Global & Digital Approach” presents a comprehensive overview of marketing strategies tailored specifically for the tourism, hospitality, and events industries. Authored by Simon Hudson and Louise Hudson, this first edition delves into the complexities of marketing in the context of the globalized and digitalized landscape. Covering essential topics such as destination marketing, customer experience management, digital marketing strategies, and sustainable tourism, this book provides readers with practical insights and real-world examples to navigate the challenges and capitalize on opportunities in the dynamic tourism, hospitality, and events sectors. Whether you’re a student studying tourism management, a practitioner working in the industry, or a marketing professional seeking to specialize in the field, this book serves as an invaluable resource for understanding and implementing effective marketing strategies to drive success in the global marketplace.