Title: The Guide to the Product Management and Marketing Body of Knowledge: ProdBOK® Guide
Author: Greg Geracie
Editor: Steven D. Eppinger
Publisher: Association of International Product Marketing and Management (AIPMM)
Description: “The Guide to the Product Management and Marketing Body of Knowledge: ProdBOK® Guide,” authored by Greg Geracie and edited by Steven D. Eppinger, is a comprehensive resource designed to provide structured guidance for professionals in product management and marketing roles. Published by the Association of International Product Marketing and Management (AIPMM), this guide offers a systematic approach to understanding and applying key principles, methodologies, and best practices in product management and marketing. Covering a wide range of topics such as product strategy, development processes, market research, and marketing techniques, the ProdBOK® Guide serves as a valuable reference for individuals seeking to enhance their skills and knowledge in these domains. With contributions from industry experts and practitioners, the guide offers practical insights, case studies, and tools to help navigate the complexities of product management and marketing. Whether you’re a seasoned professional or new to the field, this guide is an essential resource for driving success and innovation in product-driven organizations.