Title: The Media of Mass Communication (12th Edition)
Author: John Vivian
Publisher: Pearson
Description:
“The Media of Mass Communication” in its 12th edition, authored by John Vivian, provides a comprehensive overview of the role and impact of mass media in contemporary society. This edition explores the dynamic landscape of media industries, technologies, and practices, offering students a thorough understanding of the complex interplay between media, culture, and society.
Covering a wide range of topics, including journalism, broadcasting, advertising, public relations, and digital media, the book examines key concepts, theories, and trends shaping the media landscape. With updated content reflecting the latest developments in media technology, regulation, and globalization, this edition also addresses emerging issues such as fake news, social media activism, and media convergence.
Through engaging examples, case studies, and critical analyses, “The Media of Mass Communication” equips students with the knowledge and analytical skills necessary to navigate the media-saturated world. Whether students are studying media studies, communication, journalism, or related disciplines, this textbook serves as an invaluable resource for understanding the role of mass media in shaping public discourse, influencing public opinion, and shaping cultural norms.