Essentials of Marketing Research
Summary: “Essentials of Marketing Research” offers a comprehensive introduction to the principles and practices of marketing research. Covering topics such as research design, data collection methods, sampling techniques, and data analysis, this book provides students with a thorough understanding of the marketing research process. With real-world examples, case studies, and practical exercises, the book equips students with the knowledge and skills needed to conduct effective marketing research studies and make informed marketing decisions. Whether you’re a student of marketing, a marketing professional, or an entrepreneur, this edition serves as an invaluable resource for understanding the role of research in marketing strategy and decision-making.
Author Information: The authors of “Essentials of Marketing Research,” whose names weren’t provided, are experts in the field of marketing research with extensive experience in academia and industry. With backgrounds in marketing, statistics, and research methodology, they offer practical insights and evidence-based strategies for conducting successful marketing research studies.
Publisher: Routledge
Publication Year: 2020
ISBN-10: 0367338960
ISBN-13: 978-0367338963