Summary of Content:
“M: Business 6th Edition” provides a comprehensive overview of various aspects of business management, covering topics such as management, marketing, finance, operations, and more. It offers insights into contemporary business practices, industry trends, and strategies for success in the dynamic business environment. The book combines theoretical concepts with practical examples and case studies to help readers understand key business principles and their applications.
About the Authors:
O. C. Ferrell: O. C. Ferrell is a renowned author and educator in the field of business. With extensive experience as a professor of marketing and business ethics, he brings a wealth of knowledge to “M: Business 6th Edition.” Ferrell is known for his expertise in marketing strategy, corporate social responsibility, and ethical decision-making.
Geoffrey Hirt: Geoffrey Hirt is a respected academic and author with expertise in finance and investment. His contributions to “M: Business 6th Edition” provide readers with valuable insights into financial management, capital markets, and investment strategies. Hirt’s practical approach to finance helps bridge the gap between theory and practice.
Linda Ferrell: Linda Ferrell is an accomplished scholar and educator specializing in marketing and business ethics. Her research and teaching experience inform the content of “M: Business 6th Edition,” offering readers a comprehensive understanding of ethical issues in business and marketing. Ferrell’s insights into ethical decision-making help readers navigate complex ethical challenges in the business world.
Publisher Information: McGraw Hill