Title: Managerial Economics, 4th Edition
Author: Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mikhael Shor
Publisher: Cengage Learning
Description:
“Managerial Economics,” now in its 4th edition, offers a comprehensive exploration of economic principles and their application in managerial decision-making. Authored by Luke M. Froeb, Brian T. McCann, Michael R. Ward, and Mikhael Shor, this edition provides students with a solid foundation in managerial economics concepts essential for strategic decision-making in organizations. The book covers key topics such as demand analysis, production and cost analysis, pricing strategies, game theory, and strategic behavior. Additionally, it delves into contemporary issues and challenges faced by managers in various industries, including digital disruption, regulatory environments, and global competition. Through real-world examples, case studies, and practical applications, Froeb et al. equip readers with the analytical tools and decision-making skills necessary to address complex managerial problems. Whether you’re a student studying economics or a manager seeking to enhance your decision-making abilities, this authoritative resource serves as an invaluable guide to mastering managerial economics principles and practices.