Title: Foundations of Marketing, 8th Edition
Authors: William M. Pride, O. C. Ferrell
Publisher: Cengage Learning; 8th edition
Description:
“Foundations of Marketing” by William M. Pride and O. C. Ferrell offers a comprehensive introduction to the principles and practices of marketing. In this 8th edition, the authors provide a thorough exploration of the fundamental concepts, strategies, and tools used in modern marketing. The book covers key topics such as market research, consumer behavior, segmentation, targeting, positioning, product development, pricing, distribution, and promotion. With its emphasis on real-world examples and case studies, this edition equips students with a practical understanding of marketing principles and their application in diverse industries and contexts. The text is complemented by illustrations, exercises, and online resources to enhance learning and facilitate engagement. Whether used in the classroom or for self-study, “Foundations of Marketing” serves as an invaluable resource for students aspiring to pursue careers in marketing, sales, advertising, or related fields.