Managing Sport Events, 2nd Edition:
Summary: “Managing Sport Events” offers a comprehensive overview of the principles and practices of sport event management. In this 2nd edition, the book covers key topics such as event planning, marketing, operations, risk management, and sustainability in the context of organizing and managing sport events. It provides insights into the unique challenges and opportunities of sport event management, including large-scale events such as the Olympics, World Cup, and major championships. With case studies and practical examples, this book is an essential resource for students and professionals in the sport management field.
Authors: T. Christopher Greenwell, Leigh Ann Danzey-Bussell, and David Shonk are the authors of this textbook. They are respected scholars and practitioners in the field of sport management, with expertise in event planning and execution.
Publisher: Human Kinetics
Publication Year: 2017
ISBN-10: 1492529203
ISBN-13: 978-1492529200