Title: Business Analytics, 3rd Edition
Author: James R. Evans
Publisher: Pearson
Description: “Business Analytics,” authored by James R. Evans, presents a comprehensive exploration of analytics techniques and their applications in business decision-making. This 3rd edition delves into essential topics such as data analysis, forecasting, optimization, and simulation, providing a practical framework for leveraging data-driven insights to drive organizational success. With updated content reflecting the latest advancements in analytics technology and methodologies, including big data analytics and machine learning, this edition equips students and professionals with the knowledge and skills needed to navigate the complexities of modern business analytics. Through real-world examples, case studies, and hands-on exercises, the book facilitates understanding and application of analytics concepts in diverse business contexts. Whether you’re a student studying business analytics or a practitioner seeking to enhance your analytical capabilities, this edition serves as a valuable resource for mastering the fundamentals of business analytics. Published by Pearson, known for its commitment to delivering high-quality educational materials, this edition upholds the publisher’s reputation for excellence in business education.