Title: A Practical Guide to Data Mining for Business and Industry, 1st Edition
Author: Andrea Ahlemeyer-Stubbe, Shirley Coleman
Publisher: John Wiley & Sons
Description:
“A Practical Guide to Data Mining for Business and Industry” (1st Edition) by Andrea Ahlemeyer-Stubbe and Shirley Coleman is a comprehensive resource for professionals seeking to leverage data mining techniques for business insights and decision-making. This edition provides a practical, hands-on approach to data mining, offering step-by-step guidance on the entire process from data preparation to model evaluation. With real-world examples and case studies, Ahlemeyer-Stubbe and Coleman illustrate how data mining can be applied across various industries and business functions, including marketing, finance, operations, and customer relationship management. Whether you’re new to data mining or looking to enhance your skills, this book equips you with the knowledge and tools necessary to extract valuable insights from your data and drive business success. From understanding data mining algorithms to interpreting results and deploying models, “A Practical Guide to Data Mining for Business and Industry” serves as an indispensable resource for practitioners navigating the complexities of data-driven decision-making.