Title: Social Media and Mobile Marketing Strategy
Author: Randi Priluck
Publisher: Oxford University Press
Description: “Social Media and Mobile Marketing Strategy” published by Oxford University Press provides a comprehensive guide to crafting effective marketing strategies for social media and mobile platforms. Authored by Randi Priluck, this book offers insights into the latest trends and best practices in digital marketing.
Covering topics such as social media analytics, content creation, influencer marketing, and mobile advertising, this book equips readers with the knowledge and tools necessary to develop and implement successful marketing campaigns in the digital age. With practical examples and case studies, Priluck demonstrates how to leverage social media and mobile technologies to engage with customers, build brand awareness, and drive sales.
Whether you’re a marketing student, professional, or entrepreneur, “Social Media and Mobile Marketing Strategy” serves as an essential resource for understanding the dynamic landscape of digital marketing and maximizing your online presence.