Title: Essentials of Negotiation, 4th Edition
Authors: Roy Lewicki, Bruce Barry, David M. Saunders
Publisher: McGraw-Hill Education
Description:
“Essentials of Negotiation,” now in its 4th edition, provides a comprehensive overview of negotiation principles and techniques. Authored by Roy Lewicki, Bruce Barry, and David M. Saunders, this textbook offers practical insights and strategies for effective negotiation in various contexts, including business, law, and interpersonal relationships. The book covers essential topics such as negotiation strategies, communication skills, ethical considerations, and cultural influences on negotiation. With updated content reflecting the latest research and real-world examples, the 4th edition equips readers with the knowledge and skills needed to succeed in negotiations. Whether you’re a student, business professional, or anyone seeking to improve their negotiation skills, “Essentials of Negotiation” serves as an invaluable resource for mastering the art and science of negotiation.