Book Summary:
“The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release” is an indispensable guide tailored for filmmakers seeking to cultivate a marketing-oriented approach throughout the lifecycle of their projects. Presented as part of the “American Film Market Presents” series, this book empowers filmmakers with the requisite knowledge and strategies to effectively promote their films in today’s dynamic industry landscape. Authored by Marc Clebanoff, the book delves into critical areas such as audience identification, branding strategies, distribution channels, digital marketing techniques, and more. Through insightful advice, case studies, and expert insights, filmmakers will gain the necessary skills to navigate the intricacies of film marketing and optimize the visibility and success of their productions.
Book Information:
Author: Marc Clebanoff
Publisher: Routledge; 1st edition (August 26, 2019)
ISBN-10: 1138088927
ISBN-13: 978-1138088924