Title: A Preface to Marketing Management, 14th Edition
Authors: J. Paul Peter and James H. Donnelly Jr.
Publisher: McGraw-Hill Education
Description:
“A Preface to Marketing Management, 14th Edition” by J. Paul Peter and James H. Donnelly Jr. provides a comprehensive introduction to the principles and practices of marketing management. Published by McGraw-Hill Education, this edition offers insights into the dynamic and evolving field of marketing, covering essential concepts such as market analysis, segmentation, targeting, positioning, and marketing strategy development. Peter and Donnelly explore contemporary marketing trends, including digital marketing, social media, and ethical considerations in marketing practices. The book presents real-world examples, case studies, and practical applications to help students understand key marketing principles and their relevance in today’s business environment. With updated content reflecting the latest industry trends and developments, this edition equips students with the knowledge and skills needed to navigate the complexities of marketing management and make informed strategic decisions. Whether you’re a student studying marketing or a professional seeking to enhance your marketing expertise, this edition serves as an invaluable resource for mastering the fundamentals of marketing management.