Title: Marketing for Hospitality and Tourism 8th Edition
Authors: Philip Kotler, John T. Bowen, James Makens
Publisher: Pearson
Description:
“Marketing for Hospitality and Tourism,” now in its 8th edition, provides a comprehensive overview of marketing principles and strategies tailored specifically for the hospitality and tourism industry. Authored by Philip Kotler, John T. Bowen, and James Makens, this textbook offers valuable insights into understanding consumer behavior, creating effective marketing plans, and implementing promotional campaigns in the context of hospitality and tourism businesses. The book covers a wide range of topics, including destination marketing, hotel management, restaurant marketing, and travel services. With a focus on real-world examples and case studies, the authors illustrate how marketing concepts can be applied to attract and retain customers in competitive markets. Additionally, this edition incorporates updated content on digital marketing trends, sustainability practices, and global tourism developments, reflecting the evolving landscape of the hospitality and tourism industry. Whether you are a student studying hospitality management, tourism marketing, or a professional working in the field, this textbook serves as an indispensable resource for mastering marketing strategies tailored to the unique needs of the hospitality and tourism sector.