Title: Predictive Modeling with SAS Enterprise Miner: Practical Solutions for Business Applications, Third Edition
Authors: Kattamuri S. Sarma, PhD
Publisher: SAS Institute
Description: “Predictive Modeling with SAS Enterprise Miner: Practical Solutions for Business Applications” presents a comprehensive guide to utilizing SAS Enterprise Miner for predictive modeling in business settings. Authored by Kattamuri S. Sarma, PhD, this third edition offers practical solutions and case studies for implementing predictive modeling techniques using SAS Enterprise Miner. The book covers essential topics such as data preprocessing, variable selection, model building, evaluation, and deployment, providing readers with a step-by-step approach to building predictive models for various business applications. With its focus on real-world examples and hands-on exercises, this edition equips users with the knowledge and skills needed to harness the power of SAS Enterprise Miner for predictive analytics. Whether you’re a data analyst, business analyst, or data scientist, this book serves as an invaluable resource for leveraging predictive modeling to drive business insights and decision-making.