Title: ABC’s of Relationship Selling through Service, 13th Edition
Authors: Charles Futrell
Publisher: McGraw-Hill Education
Description:
The 13th Edition of “ABC’s of Relationship Selling through Service” by Charles Futrell continues to provide a comprehensive guide to the principles and practices of relationship selling. Published by McGraw-Hill Education, this edition emphasizes the importance of building and maintaining customer relationships through exceptional service. The book covers essential topics such as understanding customer needs, effective communication, relationship-building strategies, sales presentations, and handling objections. With a focus on providing value and meeting customer expectations, Futrell equips sales professionals with the knowledge and skills necessary to succeed in today’s competitive marketplace. Through real-world examples, case studies, and practical exercises, readers learn how to develop long-term, mutually beneficial relationships with customers while achieving sales goals. Whether you’re a novice or experienced salesperson, this edition serves as an invaluable resource for mastering the art of relationship selling and delivering exceptional service to customers.