Title: Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition
Summary:
“Strategic Management and Competitive Advantage: Concepts and Cases” offers a comprehensive exploration of strategic management principles and practices, authored by Jay B. Barney and William S. Hesterly. In this Global Edition, the authors provide an in-depth analysis of strategic management concepts, frameworks, and theories, emphasizing the importance of sustainable competitive advantage in today’s dynamic business environment. The book covers a wide range of topics, including industry analysis, competitive positioning, resource-based view of the firm, strategic decision-making, and implementation. Through a blend of theoretical insights and real-world case studies from global companies, Barney and Hesterly illustrate how organizations can create and sustain competitive advantage to achieve long-term success. With its global perspective and practical approach, “Strategic Management and Competitive Advantage” serves as an essential resource for students, educators, and practitioners in the field of strategic management.
Authors:
Jay B. Barney is a prominent scholar in the field of strategic management and holds the Presidential Professorship of Strategic Management at the University of Utah. He is widely recognized for his research on the resource-based view of the firm and has published extensively in top-tier academic journals.
William S. Hesterly is a Professor of Management and Strategy at the University of Utah’s David Eccles School of Business. He specializes in strategic management, organizational economics, and international business and has received numerous awards for his teaching and research contributions.
Publisher:
The book is likely published by Pearson Education