Title: Understanding Business
Summary:
Content Overview:
“Understanding Business” provides a comprehensive overview of various aspects of the business world, offering insights into key concepts, practices, and trends. Authored by William Nickels, James McHugh, and Susan McHugh, this textbook covers a wide range of topics relevant to understanding modern business operations. From the fundamentals of economics and entrepreneurship to management, marketing, human resources, and finance, the book offers a holistic view of the business environment. Through real-world examples, case studies, and practical applications, readers gain a deeper understanding of how businesses operate, compete, and adapt in today’s dynamic marketplace. Whether students are aspiring entrepreneurs, future managers, or simply interested in business concepts, “Understanding Business” serves as an invaluable resource for building foundational knowledge and skills in the field of business.
Authors:
William Nickels: William Nickels is a respected educator and author known for his expertise in business education. He has authored numerous textbooks and instructional materials on various business topics and has taught courses at the college level. Nickels’ contributions to business education have earned him recognition and praise from students and colleagues alike.
James McHugh: James McHugh is an experienced business educator with a background in finance and economics. He has co-authored several textbooks on business and economics and has extensive experience teaching undergraduate and graduate courses in business administration.
Susan McHugh: Susan McHugh is a seasoned educator with expertise in marketing and management. She has co-authored textbooks on business and marketing and has taught courses at both the undergraduate and graduate levels. McHugh’s practical approach to teaching and her focus on real-world applications make her an effective communicator and educator in the field of business.
Publisher:
“Understanding Business” is published by McGraw Hill