Title: Consumer Behavior, 7th Edition
Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
Publisher: Cengage Learning; 7th edition (January 1, 2017)
Description:
“Consumer Behavior” authored by Wayne D. Hoyer, Deborah J. MacInnis, and Rik Pieters provides a comprehensive exploration of consumer behavior theory and its practical applications in marketing. In this 7th edition, the authors offer cutting-edge research and insights into the complex factors that influence consumer decision-making processes. The book covers key topics such as perception, motivation, personality, attitudes, social influence, and cultural factors, providing readers with a thorough understanding of how consumers think, feel, and behave in the marketplace. With its engaging writing style, real-world examples, and practical implications, this edition equips readers with the knowledge and skills needed to analyze consumer behavior effectively and develop successful marketing strategies. Whether used in the classroom or for self-study, “Consumer Behavior” serves as an invaluable resource for students and professionals seeking to understand and predict consumer behavior in today’s dynamic marketplace.