Title: Health Care Market Strategy: From Planning to Action, 5th Edition
Authors: Steven G. Hillestad and Eric N. Berkowitz
Publisher: Jones & Bartlett Learning
Description: “Health Care Market Strategy: From Planning to Action,” 5th Edition, authored by Steven G. Hillestad and Eric N. Berkowitz, offers a comprehensive guide to developing effective market strategies in the healthcare industry. Published by Jones & Bartlett Learning, this edition provides insights into strategic planning, marketing research, segmentation, targeting, positioning, and implementation of marketing tactics tailored specifically for healthcare organizations. The book covers essential topics such as healthcare market analysis, competitive intelligence, branding, pricing, promotion, and distribution. With updated content reflecting the latest trends and developments in the healthcare market, including digital marketing strategies and value-based care initiatives, this edition equips healthcare professionals and administrators with the knowledge and tools needed to navigate the complexities of healthcare marketing and strategy. Whether you’re a student, healthcare executive, or marketing professional working in the healthcare sector, this book serves as an invaluable resource for developing and implementing successful market strategies to achieve organizational objectives and improve patient outcomes.