Title: Meetings, Expositions, Events, and Conventions: An Introduction to the Industry, 5th Edition
Authors: George G. Fenich
Publisher: Wiley
Description:
“Meetings, Expositions, Events, and Conventions: An Introduction to the Industry” by George G. Fenich offers a comprehensive overview of the meetings and events industry. In its 5th edition, this textbook provides updated content and insights into the planning, management, and execution of various types of meetings, expositions, events, and conventions. Covering key topics such as event planning, logistics, marketing, and risk management, the book equips students with the knowledge and skills necessary to succeed in the dynamic and fast-paced events industry. With real-world examples, case studies, and practical exercises, Fenich offers readers a practical and hands-on approach to understanding the complexities of event management. Whether used in academic courses or as a reference for industry professionals, “Meetings, Expositions, Events, and Conventions” serves as an essential resource for anyone interested in the meetings and events industry.