Title: Strategic Management: Creating Competitive Advantages (10th Edition)
Authors: Gregory G. Dess, Gerry McNamara, Alan Eisner, Seung-Hyun Lee
Publisher: McGraw-Hill Education; 10th edition (January 17, 2019)
Description:
“Strategic Management: Creating Competitive Advantages” provides a comprehensive and contemporary approach to understanding strategic management principles and practices. Authored by Gregory G. Dess, Gerry McNamara, Alan Eisner, and Seung-Hyun Lee, this 10th edition offers updated insights and frameworks for navigating the complexities of strategic decision-making in today’s dynamic business environment. The book covers essential topics such as strategic analysis, formulation, implementation, and evaluation, with a focus on creating sustainable competitive advantages for organizations. Through a combination of theoretical concepts, real-world case studies, and practical examples, the authors guide readers through the strategic management process, emphasizing the importance of strategic thinking, innovation, and adaptability in achieving organizational success. Whether you’re a student, educator, or business professional, “Strategic Management” serves as an invaluable resource for understanding and applying strategic principles to drive organizational performance and competitive advantage.