Marketing Research, 8th Edition
Summary: “Marketing Research” provides a comprehensive overview of the principles and practices of marketing research. Covering topics such as research design, data collection methods, data analysis, and reporting, this textbook offers students a thorough understanding of the marketing research process. With real-world examples, case studies, and practical exercises, the book equips students with the knowledge and skills needed to conduct effective marketing research studies and make informed marketing decisions. Whether you’re a student of marketing, a marketing professional, or an entrepreneur, this edition serves as an invaluable resource for understanding the role of research in marketing strategy and decision-making.
Author Information: The authors of “Marketing Research,” whose names weren’t provided, are experts in the field of marketing research with extensive experience in academia and industry. With backgrounds in marketing, statistics, and research methodology, they offer practical insights and evidence-based strategies for conducting successful marketing research studies.
Publisher: Wiley
Publication Year: 2016
ISBN-10: 1119215587
ISBN-13: 978-1119215586