Title: Media Now: Understanding Media, Culture, and Technology, 10th Edition
Authors: Joseph Straubhaar, Robert LaRose, Lucinda Davenport
Publisher: Cengage Learning
Description:
“Media Now: Understanding Media, Culture, and Technology,” now in its 10th edition, provides a comprehensive overview of the dynamic relationship between media, culture, and technology. Authored by Joseph Straubhaar, Robert LaRose, and Lucinda Davenport, this textbook explores the impact of media on society, economy, politics, and everyday life. The book covers a wide range of topics including media convergence, digital media platforms, social media, media effects, media industries, and global media landscapes. Through engaging examples, case studies, and critical analysis, the authors encourage readers to think critically about media consumption and its implications for contemporary society. With updated content reflecting the latest trends and developments in media technology and culture, the 10th edition equips students with the knowledge and skills needed to navigate the complex media landscape. Whether you’re studying media studies, communication, or digital media, “Media Now” serves as an essential resource for understanding the role of media in shaping our world.