Retail Management, Global Edition
Summary: “Retail Management” provides a comprehensive overview of the principles, strategies, and practices involved in managing retail businesses in a global context. This edition covers key topics such as retail strategy, merchandising, customer service, store operations, and multichannel retailing, offering insights into the challenges and opportunities facing retail managers in today’s competitive marketplace. With case studies, examples, and practical applications, the book explores the latest trends and innovations in retail management, including digital retailing, sustainability, and globalization. Suitable for students, practitioners, and professionals in the retail industry, this edition serves as a valuable resource for understanding the dynamics of retail management and achieving success in the retail sector.
Author Information: The authors of “Retail Management” are Michael Levy, Barton A. Weitz, and Dhruv Grewal, esteemed scholars and experts in the field of retailing. They have extensive experience in retail research, education, and consulting, and have authored numerous publications on retail management and marketing.
Publisher: Pearson
Publication Year: 2016
ISBN-10: 1292093634
ISBN-13: 978-1292093634