Title: Concepts in Strategic Management and Business Policy: Globalization, Innovation, and Sustainability (15th Edition)
Author: Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Charles E. Bamford
Publisher: Pearson
Description:
“Concepts in Strategic Management and Business Policy” presents a comprehensive overview of strategic management principles with a focus on globalization, innovation, and sustainability in its 15th edition. Authored by Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, and Charles E. Bamford, this textbook offers a thorough exploration of strategic decision-making processes and business policies in today’s dynamic global environment. Through case studies, real-world examples, and practical frameworks, the book equips students with the tools and knowledge needed to analyze complex business situations, formulate effective strategies, and adapt to rapid changes in the marketplace. With a strong emphasis on sustainability and innovation, this edition addresses the challenges and opportunities facing organizations in an increasingly interconnected and competitive world. Whether students are aspiring business leaders or seasoned professionals, “Concepts in Strategic Management and Business Policy” serves as an essential resource for understanding and navigating the complexities of strategic management in the modern business landscape.