Title: Strategic Management of Technological Innovation (6th Edition)
Summary:
“Strategic Management of Technological Innovation” provides a comprehensive overview of the strategies and processes involved in managing technological innovation within organizations. Written by Melissa A. Schilling, a renowned expert in innovation management, this book explores the dynamic interplay between technology, innovation, and business strategy. The sixth edition incorporates the latest research and case studies to offer insights into the challenges and opportunities associated with technological innovation in today’s competitive landscape. From identifying opportunities for innovation to implementing effective strategies for commercialization, this book equips readers with the knowledge and tools needed to navigate the complex world of technological innovation.
Author:
Melissa A. Schilling is the Herzog Family Professor of Management at New York University’s Stern School of Business. She is a leading authority on innovation strategy, with a focus on technological innovation, platform strategy, and alliance networks. Schilling has published numerous articles and books on innovation management and is widely recognized for her contributions to the field. Her research has received awards from prestigious organizations, and she is a sought-after speaker and consultant on innovation-related topics.
Publisher:
The International Student Edition (ISE) of “Strategic Management of Technological Innovation” is published by McGraw-Hill Education