Title: Essentials of Business Communication (11th Edition)
Authors: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
Description:
“Essentials of Business Communication” is a comprehensive textbook authored by Mary Ellen Guffey and Dana Loewy, now in its 11th edition. This textbook provides students with essential communication skills necessary for success in today’s business world. Covering various aspects of business communication, including writing, speaking, listening, and interpersonal skills, the book offers practical advice, real-world examples, and interactive exercises to enhance students’ communication proficiency. With its focus on clarity, professionalism, and effective communication strategies, this edition equips students with the tools they need to excel in diverse business contexts, from formal reports and presentations to email etiquette and virtual communication. Whether you’re a student preparing for a career in business or a professional looking to sharpen your communication skills, “Essentials of Business Communication” serves as an invaluable resource for mastering the art of effective communication in the workplace.