Title: Marketing Metrics (Pearson Business Analytics Series) 4th Edition
Summary:
Content Overview:
“Marketing Metrics” is a comprehensive guide to understanding and applying key metrics in the field of marketing. This fourth edition, part of the Pearson Business Analytics Series, provides readers with the latest insights and techniques for measuring the effectiveness of marketing strategies and campaigns. Covering a wide range of topics including customer acquisition, retention, brand equity, and digital marketing, the book offers practical frameworks and methodologies for analyzing marketing data and making informed decisions. Through real-world examples and case studies, readers learn how to leverage metrics to optimize marketing performance and drive business growth in today’s competitive landscape.
Authors:
Authors: Paul Farris, Neil Bendle, Phillip Pfeifer, and David Reibstein are renowned experts in the field of marketing analytics. With decades of experience in academia and industry, the authors bring a wealth of knowledge and expertise to the subject. They have collectively authored numerous research papers, books, and articles on marketing metrics and analytics, and are widely recognized for their contributions to the field.
Publisher:
Publisher: The book is published by Pearson