Media Analysis Techniques (6th Edition)
Summary: “Media Analysis Techniques” provides a comprehensive guide to analyzing media content using various qualitative and quantitative methods. In this sixth edition, the book covers essential techniques for studying media messages, including content analysis, semiotics, discourse analysis, and audience research. The text explores how media representations shape public perceptions, influence social attitudes, and contribute to cultural discourse. With updated examples, case studies, and step-by-step instructions, the book equips students with the skills and tools needed to conduct meaningful media analysis in both academic and professional contexts. Whether you’re a student studying media studies, communication, or journalism, or a media practitioner seeking to understand media effects, this edition serves as an invaluable resource for mastering media analysis techniques.
Author Information: The authors of “Media Analysis Techniques” are likely experienced scholars or researchers in the field of media studies or communication.
Publisher: SAGE Publications, Inc.
Publication Year: 2019
ISBN-10: 1544323876
ISBN-13: 978-1544323879