Title: A Type Primer, 2nd Edition
Summary:
“A Type Primer” in its 2nd Edition serves as an essential guide to understanding typography and its role in design. Authored by John Kane, this edition offers a comprehensive introduction to the principles of typography, covering topics such as type classification, anatomy, spacing, alignment, and hierarchy. With a focus on practical application, the book explores how typography influences communication and visual expression across various media, including print, web, and multimedia. Through clear explanations, illustrative examples, and hands-on exercises, readers learn how to effectively use type to convey meaning, evoke emotions, and enhance the readability and impact of their designs. The 2nd edition incorporates updates and expanded content to reflect changes in technology and design trends, making it an invaluable resource for students and professionals in graphic design, advertising, and visual communication.
Author:
John Kane is an esteemed educator and graphic designer with expertise in typography and design education. He has taught typography courses at leading design schools and has authored several books on design principles and practice.
Publisher:
The book is likely published by Pearson Prentice Hall.