Title: Sport Marketing (Fourth Edition)
Author(s): Bernard J. Mullin, Stephen Hardy, William A. Sutton
Publisher: Human Kinetics
Description: “Sport Marketing,” now in its Fourth Edition, authored by Bernard J. Mullin, Stephen Hardy, and William A. Sutton, offers a comprehensive overview of marketing principles applied specifically to the sports industry. This edition covers key concepts such as branding, sponsorship, fan engagement, and digital marketing strategies, providing insights into the unique challenges and opportunities faced by sports marketers. With updated content reflecting the latest trends and innovations in sport marketing, the book explores the evolving landscape of the sports industry, including the impact of globalization, technology, and social media on marketing practices. Whether you’re a student studying sport management, a marketing professional working in the sports industry, or a sports enthusiast interested in the business side of sports, this book serves as an invaluable resource for understanding the principles and strategies of sport marketing. Through case studies, real-world examples, and practical applications, readers gain insights into effective marketing techniques and the role of marketing in driving revenue, building brand loyalty, and enhancing the fan experience in sports.