Title: Fundraising Principles and Practice, 2nd Edition
Author(s): Adrian Sargeant and Jen Shang
Publisher: Jossey-Bass/Wiley
Description:
“Fundraising Principles and Practice, 2nd Edition” by Adrian Sargeant and Jen Shang provides a comprehensive guide to the art and science of fundraising. This extensively revised edition offers invaluable insights into the strategies, techniques, and principles essential for successful fundraising campaigns in the nonprofit sector. Drawing upon their extensive expertise, the authors delve into key topics such as donor behavior, relationship building, campaign planning, and ethical considerations. Through practical examples, case studies, and research findings, this book equips fundraisers, nonprofit leaders, and philanthropy professionals with the knowledge and tools necessary to cultivate donor relationships, leverage technology, and maximize fundraising effectiveness. Whether you’re new to fundraising or a seasoned professional, this authoritative resource serves as an indispensable reference for navigating the dynamic landscape of philanthropy and achieving fundraising success. Published by Jossey-Bass/Wiley, it upholds the highest standards of scholarship and practical application in the field.