Summary of Content:
“Marketing 5th Edition” offers a comprehensive exploration of modern marketing principles and practices. The book covers a wide range of topics essential to understanding marketing in today’s business landscape, including market analysis, consumer behavior, product development, branding, pricing strategies, distribution channels, and promotional techniques. Through real-world examples and case studies, the book provides readers with practical insights into how marketing theory is applied in contemporary business environments.
About the Authors:
Paul Baines: Paul Baines is a respected academic and author known for his expertise in marketing strategy and communications. He has contributed significantly to the field through his research and teaching at reputable institutions.
Chris Fill: Chris Fill is a renowned marketing expert with extensive experience in both academia and industry. He has authored numerous books and articles on marketing management, strategy, and communications.
Sara Rosengren: Sara Rosengren is a marketing scholar and educator recognized for her research in consumer behavior and marketing communications. She brings a wealth of knowledge and practical insights to “Marketing 5th Edition.”
Paolo Antonetti: Paolo Antonetti is a marketing professional and academic known for his expertise in digital marketing, branding, and international marketing strategy. His contributions to “Marketing 5th Edition” enrich the book with contemporary perspectives on marketing practices.
Publisher Information: Oxford University Press