Summary:
“Understanding Business” is a comprehensive introductory textbook that provides students with a foundational understanding of various aspects of the business world. Covering topics ranging from entrepreneurship and management to marketing and finance, this book offers a broad overview of key concepts and practices essential for success in the business environment. Through real-world examples, case studies, and engaging content, students gain insights into the dynamic and evolving nature of business operations and strategies.
Authors:
Authors: “Understanding Business” is authored by William G. Nickels, James M. McHugh, and Susan M. McHugh. William G. Nickels is a professor emeritus of business at the University of Maryland, College Park. James M. McHugh is an associate professor emeritus of accounting and information systems at Lehigh University. Susan M. McHugh is a professor of psychology and sociology at the University of New England. Together, they bring extensive experience and expertise in business education to create a comprehensive and student-friendly textbook.
Publisher:
Publisher: “Understanding Business” is published by McGraw-Hill Education